How can you and your organization align with a future that you can anticipate, understand, and even influence?


We are Collective Future

           A Strategic Innovation Studio and Lab

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Every endeavor needs to imagine what its next step requires.

We are a design and strategic innovation studio that prototypes future outcomes that allow you to explore where you’re going. We help you create alignment within your organization to successfully implement your vision, and how you might get there.

We utilize storytelling and design, informed by deep research, and with a human lens.

Inherently multidisciplinary, we braid multiple domains to create this future context for problem-solving. These perspectives reframe problems from which fresh insights emerge.

We apply these to real world problems in future scenarios. And our experience in systems transformation helps you quickly bring solutions to life, unleash capabilities for innovation, and create cultural adoption at scale in your organization.
And build a bridge back to today.

Learn more about our projects


Innovation Strategy  

We partner with you to challenge status quo industry thinking and find new pathways for growth—whether through new offerings, creative business models, or forward-thinking partnerships.

Future Visioning & Storytelling 

We help you imagine possible futures for your organization to find productive paths ahead—and bring them to life through stories and prototypes that ground these ideas in the real world.

Culture & Adoption

We empower your organization to rally around a new vision by helping you craft a compelling narrative and integrate it internally across the organization and externally to your audiences, when needed.


Our multi-day workshops provide an introduction to and hands-on experience with future visioning, storytelling, and strategic transformation. We help you develop a unique vision of your future—and deliver tools for transformative change in your organization through skills training.


This mind-expanding workshop focuses on speculative design and storytelling methodologies to help you envision new opportunities and equip your organization with tools and methods to succeed in implementation.

EMERGENT TECH OVERVIEW (Kinestry)1-day Workshop

For this workshop, we partner with our technology partner, Kinestry, to offer an immersive training. Your teams will gain a solid overview of the most advanced market-disruption technologies and how they apply to your own organization.

Collective Future LAB

Collective Future Lab is a collaborative effort to investigate possible futures through an inclusive gathering place for exploration.

It brings together a collective of changemakers—from architects, ethnologists, and designers to choreographers, VR experts, and physical therapist—who are interested in  solving problems on scales large and small.

Through generative partnerships, CF Lab invests in building the future. We create new forms and new meaning for emergent technologies and environments. We develop unique processes, methodologies, and frameworks for research. And we experiment with novel business models and developing ideas of value—looking ahead to understand hybrid financial systems of the future.

We organize discussion panels, salons, and workshops, and we develop projects, create prototypes, and publish a variety of materials.

Through sponsorship and grants, CF Lab also produces year-round thematic programming.

Check out our ongoing Futures Literacy series, a live, virtual video conversation which explores the myriad ways experts approach futures practices .